The Anvéshan Butterfly emerged 15 years ago, strategically opened up its wings in the world of design thinking and innovation, to catalyze disruption and growth.
Immersing in things that excite the senses, bring out the explorer in us and spark off new thinking
Letting curiosity and playfulness guide us so we approach every story with fresh energy.
Looking at situations & things deeper, broader, everywhere & differently so that we see things that others do not
Standing by what’s authentic so our work stays ethical, grounded and aligned with a higher purpose.
Making forward-looking surprising connections that feed consistent innovation
Being sensitive to the cultural context so that the richness of the past is taken forward to the future
Welcoming new voices and perspectives so knowledge flows freely and becomes richer through collaboration.
Searching for the new, the never-done-yet, the promises of an exciting tomorrow
Trying fearlessly, learning constantly so new patterns, questions, and discoveries always find space to emerge.
Immersing in things that excite the senses, bring out the explorer in us and spark off new thinking
Looking at situations differently so that we see things that others do not
Making forward-looking surprising connections that feed consistent innovation
Being sensitive to the cultural context so that the richness of the past is taken forward to the future
Searching for the new, the never-done-yet, the promises of an exciting tomorrow
Letting curiosity and playfulness guide us so we approach every story with fresh energy
Standing by what’s authentic so our work stays ethical, grounded and aligned with a higher purpose
Welcoming new voices and perspectives so knowledge flows freely and becomes richer through collaboration
Trying fearlessly, learning constantly so new patterns, questions and discoveries always find space to emerge
We have partnered with the best and the brightest across categories around the world. Working with us means not just co-creating the project deliverables, but having access to a powerhouse innovation partner for life.
Uncovering the strategic category INSIGHTS to develop consumer-centric products for a textile major
Curating cross-category INSPIRATION to generate clutter-breaking ideas for shopper activation.
Elevating a low-involvement category through insightful and synchronised product-pack-process INNOVATION.
Creating a smorgasbord of new product INNOVATION for a well-entrenched and much-loved food brand to stay ahead of the consumer-delight curve
Decoding the nuances of regional CULTURE to develop a fresh content framework and incremental viewership for a leading entertainment TV channel.
Generating a new product pipeline for a popular Mexican candy Brand using global INSPIRATION and embedding EXPERIMENTATION as the approach
Deep-diving to gain INSIGHT into North American eating habits and applying strategic FORESIGHT to reimagine frozen pizza
Exploring sensorial INSPIRATION as the key in generating new product ideas to drive the Asia growth strategy of a global Oral Care leader
Transforming starter thoughts into a crystallised INNOVATION pipeline of food & beverages by anchoring it on a rich INSIGHT framework
Contextualising CULTURE to gain an interesting executional INSIGHT and re-articulate the narrative of a popular personal care brand
Distinctive rearticulation of the global brand essence founded on local INSIGHT to create the India growth strategy
Building the new product innovation pipeline for the growing on-the-go trend with FORESIGHT beyond the obvious for an oral care brand
Curating INSPIRATION to create a differentiated proposition that translates hardworking product performance into impactful yet accessible consumer terms for a new oral care formulation
Driving new product INNOVATION through strategic line extension based on discerning consumer needs and differentiation in adjacent categories to deliver incremental growth for the brand portfolio
Inside-the-box INNOVATION: building new product pipeline for a regulated media-dark category
Harnessing retail INSPIRATION to enhance shopper attention and involvement for an insecticides brand
Driving shopper upgrades through retail INSPIRATION – unlocking value and growth for a soap brand
Developing young leadership talent by exposing them to the design thinking approach and infusing values of INTEGRITY, OPENNESS, SPIRIT and EXPERIMENTATION to create business impact
Apart from our extensive footprint in India and South Asia, we have helped catalyse change for our partners from several diverse markets around the world.
We’ve worked with brands across India, China, Indonesia, Malaysia, Thailand, Hong Kong, Vietnam, Philippines, Singapore, Pakistan, USA and Mexico helping them connect with their audiences globally.
We are a network of innovation, insight, strategy, creative and design thinking experts who have consistently delivered outstanding results against our clients’ briefs and infused innovation energy into some of the best loved brands across the world
Developed a branding and activation strategy for a global snack brand, achieving an 80% boost in initial sales with a locally resonant campaign.
Facilitated design thinking workshops for a smart home device, generating $10M in annual revenue from the innovation pipeline.
As experienced, experimentative partners to the most talented innovators across global markets, we have been catalysts that trigger disruptive growth ideas for their businesses. Our 15th year is about acknowledging the thousands of minds we have inspired with new stimuli. It is about celebrating our incomparable in-house stars and our network of amazing and talented associates. It is about building on the opportunity areas we have unlocked through our tried & tested insighting process. It is about sharing our fluid, explorative yet conscious design thinking way of working with the very best clients and associates as well as inviting in the fresh new generation. It is about keeping up the innovation energy because… Anvéshan is all about Inspiration, Inquiry, Innovation. The Anvéshan Butterfly continues to be your catalyst for disruptive growth!
Preeti is a seasoned consumer insight specialist with nearly 20 years of experience across global and local markets. She began her research journey in Melbourne with Colmar Brunton and has since worked with firms like IMRB, Kantar, Nielsen, and Market Probe in India. As founder of her boutique insights firm, Primeiro, and a key associate at Anvéshan, Preeti brings strategic thinking and sharp consumer understanding to every phase of innovation. Her approach blends tried-and-true research methods with agile, modern techniques. Known for her clarity, energy and humour, Preeti is a trusted partner to leading CPG brands. Outside work, she’s a passionate traveller, animal welfare volunteer, devoted dog mom and yoga enthusiast.
Raji is a seasoned Innovator and Brand Strategy expert with over 30 years of experience across global markets. She has worked on the client side with brands like P&G, Kellogg’s, Unilever, and Schwarzkopf & Henkel, driving innovation and brand growth across India and Asia. At ?What If! Innovation in London, she tackled innovation challenges for global giants such as BP, Citibank, and Unilever. Today, she channels her passion for the new and the unconventional through Anvéshan, her innovation consulting practice that brings together a global network to spark and shape powerful ideas. She has led 75+ innovation and brand-building projects for clients including Hershey, Colgate, Nestlé, Kraft Heinz, PepsiCo, J&J, Samsung and more—across markets like India, the US, UK, Mexico, China, Indonesia and Thailand.
Ridhi has partnered with Anveshan since 2018 and brings her deep expertise in FMCG sales and brand management and retail consulting, having worked with top Indian and global majors. Her hands-on understanding of best-in-class trade marketing, distribution, consumer research, product and brand management practices helps add a unique perspective to any project at hand. Ridhi holds a bachelors degree in commerce from Sri Ram College of Commerce, Delhi and a post graduate degree from IIM Calcutta. When not working or chasing her two kids, she loves getting her hands dirty – with plants, arts and crafts, candles and other creative pursuits.
Gaurav is a Graphic & Digital Design artist with a distinctive illustration style, blending detailed line work, bold compositions and expressive characters with cultural depth. He partners with Anvéshan to bring alive designs & prototypes.
Agni leads with a multidisciplinary mixed media approach, working across graphic and digital design, sculpture, illustration, and mixed media. She partners with Anvéshan to visually craft conceptually rich narratives.
